Static websites are a good way to register your online presence but the real value is with the dynamic websites. Static websites are a thing of the past, though having a static one is still better than having none. Why do businesses need to have a dynamic, interactive website? At the same time, they operate in the “always on” mode, where they can communicate with the customers any time. This saves up on infrastructure, salaries and utility expenses. they do not have a physical outlet at all. Modern day businesses have tweaked their business models so much in favor of online channels that many of them operate completely from the virtual world, i.e. This is not possible through traditional promotion. Someone can look up your business at 2 am and submit an enquiry form at your business’s website, from the comfort of his living room. Having online presence enables you to carry out business or provide information to potential customers, round the clock. If your business doesn’t feature online, you have lost not only a potential customer but any future business, he might have generated for you through positive word of mouth. He is likely to type “fencing company Maryland” and shortlist from the first few matches. Imagine a customer looking for fencing companies in the Maryland area. Having a website for your small business, gives you the power to pull customers towards your product/service rather than push your business to them. These are localized approaches that seldom cross a particular geography (without significant spending). Request a demo Online is a “Pull” strategy rather than traditional “Push”Ĭonventional businesses pitch their products to customers through available advertising channels such as print advertising, electronic media and word of mouth publicity. Get confident to build end-to-end projects.Īccess to a curated library of 250+ end-to-end industry projects with solution code, videos and tech support. On the other hand, if your business does not have online presence, the customer is more likely to look out for the next guy rather than fret about wasting time digging your contact information. A proper online communication channel thus gives you the power to draw customers towards you rather than reaching out to them all the time. Having a website will give them your contact details and they can initiate a communication via e-mail, phone or chat. In this age of Google, people often rely on its search powers to dig out information they want. Potential customers who want to connect with you might not have your contact details handy. Furnishing basic information (corporate address, directions, map, product catalogue, etc.) on your website would go a long way in establishing your credibility as well as converting leads to customers. When people hear about your company and are willing to do business, there is every chance they would first like to do their research online before they avail your services or buy your product. You can get hundreds and thousands of pamphlets and leaflets distributed but they get a very limited time to make an impact. To put it straight – no advertising channel can match the reach of a website. Also, we see why it is important for small business owners to learn web design and know how to build a website themselves rather than outsource it.Įxplore Categories Data Science Projects in Python Machine Learning Projects in R Neural Network Projects Tensorflow Projects H2O R Projects IoT Projects Keras Deep Learning Projects NLP Projects Pytorch Data Science Projects in Banking and Finance Data Science Projects in Retail & Ecommerce Data Science Projects in Entertainment & Media Data Science Projects in Telecommunications Rest of this article is dedicated to the importance of having a fun, interactive website, especially for small business owners. Today, it is almost criminal for a business to not be online. In the two decades since, the Internet has grown at an incredibly fast speed, reaching 3.36 billion users (46% of world’s population) by December 2015. According to internetworldstats data, in December 1995, when the world was trying to understand how to put the World Wide Web to the best use, there were 16 million internet users (0.4% of 1995 world population). Its overwhelming growth in the past two decades can be assessed by the sheer numbers. In present century, internet’s popularity and utility cannot be over-emphasized. ProjectPro is the only online platform designed to help professionals gain practical, hands-on experience in big data, data engineering, data science, and machine learning related technologies.
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